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Wann Du Deine Zielgruppe am besten auf dem Smartphone erreichst

Werbung wird immer schwieriger und auch Influencer-Formate, die eher über den Hintereingang ins Bewusstsein der Zielgruppen finden sollen, verlieren ihre Wirkung in den Zielgruppen. Wie verheerend die Performance vieler Werbeschaltungen ist, sieht man an den fallenden Interaktionsraten auf Facebook: War im Jahr 2017 die durchschnittliche

Smart Business

Observing the package deliverer from your office chair while he delivers your Amazon parcel, preheating your flat while you’re on your way home, opening your homes door automatically with an app – the digital network has already reached our homes. Smart Home means connected devices,

Mobile Ad Fraud

The business of mobile advertising is a complex entity: various devices, operating systems, browsers and app stores. There are countless different advertising marketers and software providers who automatically run ads. On the one hand there are app publishers, marketers and marketplace providers for mobile advertising

Mobile Advertising Trends

The relevance of Mobile Advertising is rising. In recent years the market has become a billion-dollar business. The reason is obvious: Mobile Advertising allows companies to adress their (potential) customers as personally and directly as no other device. We checked four current trends in Mobile