Mobile Marketing – a “MUST HAVE” for successful corporate communication
Mobile marketing has become an important instrument of corporate communication with the triumph of smartphones. Whether on the way to work, during lunch break or on the sofa in the evening – the mobile all-rounders are omnipresent and have simplified everyday life many times over.
The success story of smartphones and tablets began just over 20 years ago. In 1992, IBM released the first mobile phone that offered more features than just telephoning. The breakthrough for the smartphone was then ushered in with the launch of Apple’s iPhone 2007, the Google Android operating system a year later.
Development of mobile usage
The latest smartphones with their dual and quad-core processors have computing power that enabled stationary PCs just a few years ago. (1) In 2013, sales worldwide are scratching the one billion mark, which would correspond to growth of 32.7 percent, according to the market research institute IDC.
Business with mobile all-rounders is also booming in Germany. (2) In this country, the sales figures are rising steadily and 2013 sales figures of 25 million are predicted. More than half of all Germans are now smartphone users and conventional mobile phones are gradually disappearing from the market. (3) Add to that the whole field of tablet devices.
Seize opportunities in the mobile internet
The diverse options and possibilities of this promising marketing field make professional advice from a mobile marketing agency more necessary than ever. Consumers are spoiled and demand “everything”, “immediate”, “always” and “me”. But the subject of mobile marketing is no longer limited to u40 target groups, but in combination of smartphone and tablet, older target groups are also increasingly reachable – always, everywhere, personally, directly at the point of sale and without large wastage. (6) Especially when companies ignore this channel or do not offer mobile-optimized websites, the risk of negative image effects is high.
That makes a strategy for eMarketing and mobile marketing and the associated support of an experienced mobile marketing agency, which focuses specifically on this area. The mobile marketing agency bam! interactive marketing offers extensive support for all questions about Mobile Websites, Apps and Mobile Advertising.
Mobile messages for mobile users
Marketing companies must take these developments into account more than ever before and include this new marketing channel in the marketing mix. Mobile marketing has the potential to become the strategic cornerstone of brand communication. This marketing discipline brings together all instruments and activities that marketing companies plan, design, develop, and execute using mobile devices. (4)
Brand messages can reach consumers more efficiently, more accurately and precisely at their current location. This means that consumers can be processed directly at the point of sale with location-based brand messages and the final buying impulse can be triggered. Especially the technical possibilities of Location Based Marketing, Augmented Reality and NFC open up completely new possibilities in the competitive market to create a deeper brand experience.
Mobile Marketing – Growth and Potential
Of the possibilities created by mobile marketing, some marketing executives would have hardly dared to dream a few years ago. Exactly these advantages of mobile marketing differentiate this from the previous marketing channels. With the proliferation of mobile internet flatrate contracts, marketing opportunities are broadening the eMarketing options.
This means that measures and instruments for online communication are also available for mobile marketing. As a result, mobile marketing tools today include not only mobile apps, mobile advertising and mobile websites, but also search engine marketing, email marketing and social media marketing. (5) The importance of eMarketing for today’s marketing mix should also have the mobile marketing in a very short time – if not a larger one.
Some of the images shown are from Pixabay and are public domain according to the Creative Commons CC0 disclaimer.